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Social Listening: McDonald's

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McDonald’s has been racking up their sales through collaborations with various celebrities using their recent marketing approach of “Famous Meals.” The collaboration with the infamous Korean boy band, BTS, was a huge success for McDonald’s as it generated tons of sales.  The value proposition of McDonald’s includes quick service, affordable prices, variety of food choices, and thousands of locations. As a fast food chain, they’re very efficient with service and offer drive-thru locations as well as seating for dining in. They offer good value deals and a wide selection of food that caters for numerous target markets. The brand’s recent strategy is called “Accelerating the Arches.” The plan is to turn customers into fans or otaku, by investing in “new, culturally relevant approaches,” according to an article on Fast Company. The previous collaboration with Travis Scott proved the strategy to be more effective than expected as McDonald’s sales were boosted by 4.6%. After seeing the...
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Marketing in the News: Dick's Sporting Goods

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I decided to write about Dick's Sporting Goods because I haven't heard much about this company in a while and was fairly interested in learning about what's going on. The title of one of the articles was in The Wall Street Journal as it read: "Dick's Sporting Goods' New CEO: Being a Female Leader Is a Huge Asset." Turns out, Lauren Hobart is the very first CEO that is not blood related to this family-owned company. I found that very interesting and it’s also great to see women standing at the top. Dick’s Sporting Goods has been doing well despite the pandemic as there was an increase in demand for products like fitness equipment for the many people who decided to get fit and work on themselves. Hobart has been contributing good progress for the company as she has been pushing for growth by being more inclusive. Her focus I believe is for the minority of the consumers of Dick’s Sporting Goods, by being “more welcoming to women and people of color,” accord...
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About Me

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     Hey guys, my name is Arisa Yamamura and I'm from Honolulu, Hawai'i. I am dual enrolled with LBCC and Oregon State University as I am currently a sophomore majoring in accounting. Although I'm required to take this course, I probably still would've taken it out of interest to explore my options. I don't know much about it, but I do know that marketing is an important aspect of the business world and I wanted to expand my knowledge on that topic.     Something that I've recently been passionate about is cooking. After living away from my parents for a few weeks, I was dying to eat something that they'd make. I was tired of the constant Riva's or Taco Bell run because it's late night. So yeah, I started trying to cook my own meals with inspiration from my parents' home cooked meals.
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