Social Listening: McDonald's
McDonald’s has been racking up their sales through collaborations with various celebrities using their recent marketing approach of “Famous Meals.” The collaboration with the infamous Korean boy band, BTS, was a huge success for McDonald’s as it generated tons of sales. The value proposition of McDonald’s includes quick service, affordable prices, variety of food choices, and thousands of locations. As a fast food chain, they’re very efficient with service and offer drive-thru locations as well as seating for dining in. They offer good value deals and a wide selection of food that caters for numerous target markets. The brand’s recent strategy is called “Accelerating the Arches.” The plan is to turn customers into fans or otaku, by investing in “new, culturally relevant approaches,” according to an article on Fast Company. The previous collaboration with Travis Scott proved the strategy to be more effective than expected as McDonald’s sales were boosted by 4.6%. After seeing the suc